10.17045/sthlmuni.5962072.v1
Oskar Juhlin
Oskar
Juhlin
Jinyi Wang
Jinyi
Wang
Supplement Video Figure - Fashion Film.mp4
Stockholm University
2018
fashion film
digital fashion
design fiction
wearables
Technical, Further and Workplace Education
2018-03-22 16:11:55
Media
https://su.figshare.com/articles/media/Supplement_Video_Figure_-_Fashion_Film_mp4/5962072
<p>We unpack relevant categories in fashion
film production, in order to guide the mediation of emerging digital fashion
presentations, and in specific that of wearable technology that shifts visual
aesthetic based on outfits and contexts. </p>
<p>Understanding mediation is essential since
becoming fashionable depends not only on the design of the item per se, but
also on how it is embedded in institutions, such as in film making.</p>
<p>We do this by introducing methods labelled
“Research through Design”, where articulation goes hand in hand with the making
of an item. </p>
<p>As a fashion film, we learn that characters
needs to be well-crafted and highlight the importance of actors’ performances.
It need to emphasize aesthetics in quality and diverse expressions and need to
be presented in a setting that is aligned with the style.</p>
<p>As a fashion film, displaying a digital
design concept that may not even exist as a physical item, the format needs to
be adapted. We argue that it needs a story that accommodates digital fashion
design both to drive the narrative and present itself as a fashion garment. It
needs to orient to fashion style, while balancing between the intended fashion
audience and technology user groups.</p>